The person behind
the growth.

I studied film at CUNY Brooklyn College and spent more than a decade working across editing, direction, sound, and post-production. Projects for Disney, Gillette, Shutterstock, Fatherly, and the U.S. Marine Corps taught me to think closely about attention: what earns it, what keeps it, and what people remember.

At Pond5, that creative foundation expanded into content operations and digital assets at scale. Today, as Director of Growth at TheBestReputation, I apply both perspectives to performance marketing, search, reputation, AI visibility, and corporate growth systems.

The through-line is simple: strong growth requires a credible story, a clear distribution system, and evidence that holds up wherever people search. I value durable fundamentals over chasing every algorithm headline—then use testing to discover what comes next.