Damage
Control
Control
Co-host · Damage Control
Conversations at the intersection of search, trust, and internet culture.
The podcast goes beyond crisis response to examine the systems shaping reputation in real time — algorithms, forums, AI answers, and the gap between marketing language and real capability.
Listen on Apple Podcasts01
ORM as the new SEO
Why branded search is not only about traffic, but about the trust and intent surrounding a decision before the click.
02
Misinformation & Reddit
How crowd-sourced narratives can move quickly into search results, and why brands need a credible response system before a crisis.
03
The agency trust deficit
How to distinguish surface-level reputation work from deeper technical, editorial, and distribution capability.
04
The shift to AI discovery
What llms.txt, generative engine optimization, and answer-led search mean for a brand’s public footprint.
