Years of multidisciplinary experience
Film, content operations, marketing, and growth
Work & impact
A growth practice
built across disciplines.
Director of Growth at TheBestReputation — leading marketing across content, search, brand, and social.
Joined TheBestReputation
Director of Growth
Inc. 5000 ranking
TheBestReputation company recognition
Operating scope
The work connects
the entire decision journey.
Each discipline supports the next, creating one defensible system rather than isolated campaigns.
Active discipline
Search & reputation
Treating search as both an acquisition channel and a trust surface. The work connects technical SEO, credible content, reputation signals, and the right response for each situation.
Active discipline
AI brand visibility
Preparing brands for answer-led discovery through structured content, credible sources, and a clearer understanding of how major AI systems represent them.
Active discipline
Data-to-creative growth
Connecting blog content, social distribution, paid placements, and content production to the acquisition and audience data that guides the next move.
Connected growth system
From first impression
to earned authority.
The model links the story a brand tells with the evidence search engines, AI systems, and prospects can verify.
01Position
02Publish
03Distribute
04Measure
05Strengthen
Measurement discipline
Not promises.
Progress.
The operating model starts with a baseline, tracks change consistently, and uses what the evidence shows to improve the next cycle.
Benchmark
Establish the starting position.
Track
Document movement and visibility.
Review
Turn progress into a clear account.
Iterate
Use evidence to shape the next action.
Selected company impact
TheBestReputation
Leading an integrated growth function across blog content, social media, paid placements, content production, search, and brand since 2024.
No. 2012025 Inc. 5000 ranking
5 areasConnected growth remit
Company recognition
Operating principles
Start with the decision
Map what a prospect needs to see, understand, and trust before choosing a brand.
Build one connected system
Align positioning, search, content, distribution, and conversion rather than optimizing each in isolation.
Measure the whole footprint
Look beyond rankings to visibility, sentiment, authority, and the quality of the journey after discovery.
Career progression
Creative craft. Operational scale. Growth leadership.
Each chapter added a different part of the system I use today.
- Foundation
Commercial film & post-production
More than a decade directing and editing work across commercial, institutional, and independent productions for organizations including Disney, Gillette, Shutterstock, Fatherly, and the U.S. Marine Corps.
- Operations
Pond5
Post-production and digital asset operations inside a global marketplace for stock footage and media, sharpening an understanding of content at scale.
- 2024—Present
Director of Growth, TheBestReputation
Leading connected growth systems across reputation, search, content, social, positioning, and the emerging AI-discovery landscape.
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