Net annual revenue growth
Resume-reported impact from rebuilding acquisition, outbound, and reporting systems at TheBestReputation.
Accolades & career evidence
Progress measured
by what shipped.
A recruiter-ready record of the growth systems, creative output, leadership scope, and recognition behind my path to Director of Growth.
Campaign assets produced
Video and static creative delivered at Shutterstock for paid and social channels.
Years in SEO & content writing
Search-led content, AI visibility, and written positioning for brands.
Years in video editing & motion graphics
Commercial video work, campaign creative, and post-production.
Years in marketing
A progression from production craft to integrated growth leadership.
Career trajectory
Creative execution
became growth leadership.
Each role widened the operating scope: first making campaign work, then scaling creative performance, then owning the system around revenue.
012017–2019
Marketing & Video Producer
Fatherly, Kitsplit, Easter Seals NY
Developed branded content for clients including Disney and Gillette, produced campaign assets, and contributed across email, social, and paid channels.
022020–2023
Senior Creative Marketing Associate
Shutterstock
Produced 700+ assets, scaled influencer programs, partnered with product and engineering, and used performance data to refine spend and creative.
032024–Present
Director of Growth
TheBestReputation
Leads acquisition, SEO/SEM, UX, content, paid media, CRM reporting, growth infrastructure, and a portfolio of web applications.
Connected impact
Not one channel.
The system around growth.
The strongest hiring case is the combination: creative judgment, technical execution, operating rigor, and the ability to connect each discipline to acquisition and retention.
Growth
leadershipStrategy + execution
leadershipStrategy + execution
Acquisition
Full-funnel strategy, outbound systems, landing pages, and conversion testing.
SEO & SEM
Search-led content, keyword strategy, paid programs, and AI discovery.
Measurement
CRM-based KPI reporting, performance analysis, and iterative testing.
AI workflows
LLM-assisted content, communication, and internal reporting systems.
Growth operations
Referral, community, PR, vendor, and cross-functional programs.
Creative production
Video, motion, editing, branded storytelling, and performance creative.
Recognition
Personal awards and
company milestones.
Kept distinct so every accomplishment is represented accurately.
Personal creative recognition
DOC NYC selection
Supra, documentary selection.
Brooklyn College Film Festival
Documentary Film Nominee, Supra.
Get Reel With Your Dreams
2014 winner.
Recognition earned by TheBestReputation
TheBestReputation ranked No. 201 in 2025
Company recognition
Company recognition
Company recognition
Hiring snapshot
Depth across strategy,
systems, and craft.
A practical view of the capabilities available to a growth team from day one.
Growth
Performance marketing
Full-funnel acquisition
CRM & marketing operations
Search
SEO/SEM
AI brand visibility
Content strategy
Product
UX design
HTML/CSS
Conversion tracking
Creative
Video production
Motion graphics
Adobe Creative Suite
BFA in Film Production
Brooklyn College, City University of New York
Diploma, Art and Design High SchoolEnglish & Georgian
Professional experience working remotely and across disciplines.
Williamsburg, Virginia · Remote for 5 yearsCreative + technical
CRMs, ad managers, HTML/CSS, Adobe Creative Suite, Avid, DaVinci Resolve, Unity, and Unreal Engine.
Hands-on builder and cross-functional leader
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